Petra Industries is a leader in the consumer technology industry, distributing products for over 800 brands to tens of thousands of retail and e-tail partners.
But as Petra’s business continued to grow and evolve, the company faced challenges maintaining high-quality product information across a variety of channels. So, after struggling to manage product information themselves, Petra decided to implement a product information management (PIM) system to overcome these challenges.
Sign up to learn how Petra selected and implemented Akeneo PIM to maintain cross-channel efficiency.
Josh Williams is the Director of Digital and Ecommerce Marketing at Petra Industries. Josh is responsible for Petra’s ecommerce storefront, product marketing, and digital marketing. He has over 15 years of experience in development, analytics, system integrations, and marketing operations. He has a passion for digital transformation and utilizing emerging technologies to build better customer experiences.
Andrew has over 15 years of experience in successfully developing, implementing, and supporting complex enterprise business applications. Prior to starting Digital Squared, Andrew helped Oro, Inc. to build their services and support teams and grow the company from a bootstrapped startup to a globally recognized brand with hundreds of customers all over the world. Prior to that, Andrew was a Project Manager of Magento Expert Consulting Group where he was responsible for working with strategic Magento clients and enabling Magento partners to ensure their Magento projects are set for success.
Brendan Murray is in charge of Content Marketing at Akeneo. Before coming to Akeneo, he led branded content at PYMNTS.com, where he developed a passion for omnichannel commerce and experience, and previously served as a writer and editor at several newspapers and online outlets. In his free time, you’ll find him cheering (often quite loudly) for his favorite New York sports teams or learning a new song on the guitar.
Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.