Midland Scientific, founded in Omaha, Nebraska in 1975, had staked out a reputation as a leading seller and distributor of scientific and laboratory instruments. But as it underwent a digital transformation, the company struggled to keep pace with a changing market and manage product information in an omnichannel environment — all while keeping costs low and ROI high. Discover how the company took control of its product information, built a better customer experience that drives sales, and slashed time-to-market and cost in this new webinar with Midland Scientific and Akeneo PIM!
Technology Officer at Midland Scientific
Rodrigo Neves is the Technology Officer at Midland Scientific Inc., a full-line distributor of laboratory products in the United States. For the last 3 years, he has been in charge of the team that uses Akeneo, managing the content for almost 400,000 products from more than 1,000 different suppliers.
Content Marketing Manager at Akeneo
Brendan Murray is in charge of Content Marketing at Akeneo. Before coming to Akeneo, he led branded content at PYMNTS.com, where he developed a passion for omnichannel commerce and experience, and previously wrote for the Long Island Herald, GoLocalPDX, and others. In his free time, you’ll find him cheering (often quite loudly) for his favorite New York sports teams or learning a new song on the guitar.
Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.