The way people buy is changing. In response to customer demand for better experiences, both B2C and B2B enterprises are seeking ways to differentiate their buying experience. The rise of the Experience Economy has foretold this shift, and enterprises need to understand the new psychology of buyers and anticipate what they expect.
Make sure your team is ready to succeed in this brave new experience-based world of buying and selling! Join this new webinar from Akeneo and special guest B. Joseph Pine II, internationally acclaimed author, speaker, management advisor, and co-author of “The Experience Economy: Competing for Customer Time, Attention, and Money,” taking place on January 29. We’ll examine how the buyer mindset has changed, consider the effects of these changes on delivering great experiences for your customers, and explore the ways we see how contextualized product information plays a critical role in the customer experience.
Cofounder, Strategic Horizons LLP
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor. He has addressed the World Economic Forum in Davos, the original TED conference in California, and the Consumer Electronics Show in Las Vegas. A Lecturer in Columbia University’s Technology Management program, he co-founded Strategic Horizons LLP to help businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, his first book was Mass Customization, and he wrote The Experience Economy and Authenticity with partner James H. Gilmore, and with Kim C. Korn Infinite Possibility: Creating Customer Value on the Digital Frontier.
Product Marketing Director at Akeneo
John Evans leads product marketing at Akeneo. He is a veteran of the B2B marketing space, with more than 25 years of experience in master data management, business intelligence, and supply chain software. Prior to joining Akeneo, John started his career at Teradyne as a materials planner, where he quickly realized the importance of complete and comprehensive product information. He later ran marketing for the Kalido brand at Magnitude Software, and worked for large enterprises and startups including IBM, Oracle, Syncra Systems, and Comshare.
Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.