Entering 2020, leading enterprises already knew the importance of offering dynamic, compelling customer experiences — but many businesses still lagged behind. According to data from Forrester, nearly 50% of companies were still beginners when it came to digital commerce.
Then the COVID-19 pandemic came along, accelerating digital trends and making it clear just how critical digital experiences — and the ability to rapidly reposition your company when the environment changes — are to success. Want to make sure your team is ready to use product data to accelerate digital maturity, reduce costs, and unlock new avenues of growth?
Then don’t miss this live webinar hosted by Akeneo and featured guest Forrester on Thursday, October 8, at 11:00 AM EST!
Amanda is an analyst serving the needs of application development and delivery (AD&D) professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement models of leading technology services firms.
In her coverage, she explores business applications ecosystems, digital business transformation trends, and technology services spending patterns. She also covers product information management (PIM) practices and tools, linking product data to customer experience and top-level business priorities.
John Evans leads demand generation at Akeneo, the #1 open-source Product Experience Management solution. He is a veteran of the B2B marketing space, with more than 25 years of experience in master data management, business intelligence, and supply chain software.
Prior to joining Akeneo, John started his career at Teradyne as a materials planner, where he quickly realized the importance of complete and comprehensive product information. He later ran marketing for the Kalido brand at Magnitude Software, and worked for large enterprises and startups including IBM, Oracle, Syncra Systems, and Comshare.
Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.