In the digital age, speed is the name of the game. Trying to put the pedal to the metal and slashing your-time-to-market can lead to an increase in manual errors in product information, which can cause your customers to lose trust in your brand and abandon planned purchases — but not with the proper product information management tools. Learn how to take control of your product information and use templates to pick up the pace without increasing errors in this webinar featuring Akeneo PIM and CHILI publish.
Piet Saegeman is a content strategist at CHILI publish. He has worked in technology, communication, marketing, and sales at at companies including Apple, Showpad, and Creo, where his experiences sparked his interest in how go-to-market. Today, Piet is a regular speaker about this subject at conferences for marketing technology worldwide. An incorrigible enthusiast, Piet is passionate about technology and neuroscience. He likes strong opinions, loosely held.
Brendan Murray is in charge of Content Marketing at Akeneo. Before coming to Akeneo, he led branded content at PYMNTS.com, where he developed a passion for omnichannel commerce and experience, and previously served as a writer and editor at several newspapers and online outlets. In his free time, you’ll find him cheering (often quite loudly) for his favorite New York sports teams or learning a new song on the guitar.
Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.