Do you ever wonder what matters most to your buyers? Are you curious about the potential return on investment of product experience management, the product information challenges faced by B2B businesses, or the keys to product experience excellence?
The new Akeneo B2B Survey 2020 has the answers! The survey reveals that PIM professionals say enriched product information helps convert more sales — and what’s more, that better product information allows them to charge more for the same product!
Want to discover more insights from our survey, including what roadblocks stand in the way of product information progress and tips on how to navigate around these obstacles? Don’t miss out on our live webinar, Top 5 Best Practices from Global B2B PIM Survey, at 5:00 PM CET / 11:00 AM EST on September 10.
Before joining Akeneo, Kristin Naragon was global go-to-market strategy leader for Adobe’s marketing automation offering. She also brings many years of experience spearheading alliances, sales, strategy, product marketing, and go-to-market capacities for high-tech B2B companies, from startups to major corporations. Kristin is a graduate of Harvard Business School and Pennsylvania State University. Outside of work, you’ll often see Kristin out biking with her husband and two kids — but don’t bother trying to catch up. They pedal fast!
John Evans leads demand generation at Akeneo, the #1 open-source Product Experience Management solution. He is a veteran of the B2B marketing space, with more than 25 years of experience in master data management, business intelligence, and supply chain software. Prior to joining Akeneo, John started his career at Teradyne as a materials planner, where he quickly realized the importance of complete and comprehensive product information. He later ran marketing for the Kalido brand at Magnitude Software, and worked for large enterprises and startups including IBM, Oracle, Syncra Systems, and Comshare. Outside of work, John runs marathons for charity and plays guitar in a "dad band."
Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.