Akeneo 2020 Global B2B survey
Welcome to the Akeneo Global B2B Survey 2020: The Rising Importance of Product Experience!
We set out to find out what the state of product information and product experience is in 2020 — so what did we learn?
We learned that product information and product experience are considered the lifeblood of omnichannel businesses. We also found that the rewards of high-quality product information and product experience making these improvements could be significant.
A majority of respondents said a better product experience and higher-quality product information would increase sales conversions, as well as accelerate cross-sell and up-sell, increase shopping cart sizes and reduce returns.
However, we also found that the majority of organizations lack dedicated solutions for managing product datathis crucial data, showing that there is room for improvement when it comes to managing product information and delivering product experience.
Of B2B organizations cite product information management as a top priority
Say brand values have become the #1 buying criteria after price.
Claimed they could increase sales conversions and nearly half of them that they could charge more for the same product/service thanks to a better product experience.
Lack dedicated solutions for managing product information and product experience.
And learn more about the top 5 challenges cited by the majority of the 1,600 practitioners.View full infographic
If you are looking to help your B2B business realize the rewards of better product experiences and higher-quality product information, here are five key recommendations to improve customer satisfaction and your business results with an optimized product experience:
Get key insights on each step you need to take to create compelling product experiences!Download the eBook
To learn more about the state of B2B product information in 2020, Akeneo commissioned 3GEM Research who reached out to 1,600 product information management professionals from seven countries, including Australia, Canada, China, France, Germany, the U.K., and the U.S.
Our respondents came from industries including consumer goods, food and drink, retail, construction, manufacturing, automotive, healthcare, and more, and included C-suite executives, marketing professionals, IT managers, and eCommerce experts.
The survey was conducted between March 4 and March 25, 2020.