2020 global b2b survey

Survey Synopsis

We learned that product information and product experience are considered the lifeblood of omnichannel businesses. We also found that the rewards of high-quality product information and product experience making these improvements could be significant.

A majority of respondents said a better product experience and higher-quality product information would increase sales conversions, as well as accelerate cross-sell and up-sell, increase shopping cart sizes and reduce returns.

However, we also found that the majority of organizations lack dedicated solutions for managing product datathis crucial data, showing that there is room for improvement when it comes to managing product information and delivering product experience.

Key Stats

90%

Of B2B organizations cite product information management as a top priority
61%

Say brand values have become the #1 buying criteria after price.
56%

Claimed they could increase sales conversions and nearly half of them that they could charge more for the same product/service thanks to a better product experience.
54%

Lack dedicated solutions for managing product information and product experience.

And learn more about the top 5 challenges cited by the majority of the 1,600 practitioners.

Akeneo Advice

If you are looking to help your B2B business realize the rewards of better product experiences and higher-quality product information, here are five key recommendations to improve customer satisfaction and your business results with an optimized product experience:

Understand your buyers’ journey and how they prefer to consume product information along the way
Enrich product information to share brand values
Contextualize product information for specific channels and markets
Optimize product information processes and foster better team collaboration
Leverage relevant new technologies to enhance your product experience

Get key insights on each step you need to take to create compelling product experiences!

Survey Methodology

To learn more about the state of B2B product information in 2020, Akeneo commissioned 3GEM Research who reached out to 1,600 product information management professionals from seven countries, including Australia, Canada, China, France, Germany, the U.K., and the U.S.

Our respondents came from industries including consumer goods, food and drink, retail, construction, manufacturing, automotive, healthcare, and more, and included C-suite executives, marketing professionals, IT managers, and eCommerce experts.

The survey was conducted between March 4 and March 25, 2020.

eBook: “5 Takeaways of the Rising Important of Product Experience”

Product Experience is critical for a satisfying Customer Experience
Omnichannel is King - and Online Channels are Queen
The Human Impact of Managing Product Experience
Product Information Management Around the World
Key Learnings and Recommendations

Download the eBook

Download the Survey eBook