Having passed the pandemic anniversary, uncertainty is still characterising our lives and the most constant thing we have to rely on is change itself. That type of environment favours businesses that are flexible and willing to throw away old truths to learn new things about their own companies and industries but most importantly about their customers. Find out how well-known retailers Dunelm, Seasalt Cornwall and Cox & Cox managed to not only survive but thrive in times of crisis, with one of them increasing their Instagram following by 40% and keep hiring when others are forced to firing.
Learn how they changed their channel, product and marketing strategies to work with the pandemic, are responding to their still changing customer demographics and how they plan to keep growing in 2021.
Tim Ryan has managed Digital for Seasalt since 2020, and, prior to that, has over 10 years in a number of roles across multiple verticals both in house and agency side. His current responsibilities include digital trade, digital marketing, user experience, development and innovation, eCommerce Operations and digital analytics, all with a view to helping to drive the development new online business development opportunities and delivering a best in class omni channel customer experience.
Product Owner
Agile digital product owner with over seven years Ecommerce and Retail experience across Digital Product, Change Management, Optimisation, Trading & Merchandising, Marketing, and two major web re-platforms.
Dunelm is currently UK's no. 1 homeware retailer.
E-Commerce Director
Aynsley has worked in the online & digital sector for over 20 years and has worked on Hybris, Salesforce Commerce Cloud and Magento E-commerce platforms. He has completed three re-platform projects and is greatly experienced integrating the latest technology, payment gateways and ERP systems. He has worked at Cox & Cox for five years and was promoted to e-commerce director in September 2020.
Strategy and Insight Director
Andy has worked at the heart of the online retail industry since 2010 – researching and producing reports on trends and developments affecting the sector. During that time, Andy has developed strong knowledge in multiple areas of online retail, with particular expertise in Black Friday. Andy is also a frequent conference speaker and media commentator.
Akeneo is a global leader in Product Experience Management (PXM) and Product Information Management (PIM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, improve product data quality and simplify product catalog management.