PXM Pioneers - Büchi setting the PIM benchmark in B2B

For 80 years BUCHI is a leading solution provider in laboratory technology for R & D, quality control and production worldwide. BUCHI serves a wide range of industries such as pharmaceuticals, chemicals, food & beverage, feed, environmental analysis and academia.

Akeneo visited BUCHI in Switzerland and talked with Sanami Bruderer (Head of Marketing & Design at BUCHI), Marco Meuri (PIM Master at BUCHI), Marco Bamert (andworks GmbH) & Adriano Zappacosta (Actviser) about:

In the video you will find out:

• the challenges in managing product information
• what it takes to become more mature in product experience management (PXM)
• the importance of establishing a single source of truth for product information